R.A.N.C.H is a 22 year old singer and song writer based in London. However, he grew up in the US and realised the social inequalities in todays society being part of a smaller ethnic group.
R.A.N.C.H believes in Black Lives Matter and fortunately has signed a deal with Warner Music and therefore can put across the world with his new hit Miserable America
He strongly believes that in todays society we aren't allowed to express our opinions and bases his music to raise awareness and protest the issues of today